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A Tool for Support of an Optimal Company Strategy Choice
Štěpánek, Ivo ; Bartík, Vladimír (referee) ; Květoňová, Šárka (advisor)
This thesis deals with an optimal strategy choice of a company. The issues of products and services, marketing and mainly strategic management with emphasis on optimal strategy choice of a company are described in theoretical part. There are introduced fundamental methods of internal and external strategic analysis. With use of mentioned facts a program for support of strategic management is proposed. This program is aiming to make well structured and quantifiable methods of strategic analysis easier and more clear, based on which it is possible to define and choose an optimal strategy of a company.
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A Tool for Support of an Optimal Company Strategy Choice
Štěpánek, Ivo ; Bartík, Vladimír (referee) ; Květoňová, Šárka (advisor)
This thesis deals with an optimal strategy choice of a company. The issues of products and services, marketing and mainly strategic management with emphasis on optimal strategy choice of a company are described in theoretical part. There are introduced fundamental methods of internal and external strategic analysis. With use of mentioned facts a program for support of strategic management is proposed. This program is aiming to make well structured and quantifiable methods of strategic analysis easier and more clear, based on which it is possible to define and choose an optimal strategy of a company.
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A Tool for Support of an Optimal Strategy Choice of a Company
Adamec, Jaroslav ; Zámečníková, Eva (referee) ; Květoňová, Šárka (advisor)
The thesis considers theoretical bases for understanding the product, company, competition and strategies. The thesis compares material and immaterial products and examines the properties of information goods. The thesis considers regularities of strategic management and strategic concepts. The thesis examines analysis used in strategic management, analyses requirements for the system data and describes implemented analysis and their usage.
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